Lead Generation

Businesses face “sales problems” that begin with “prospecting problems”. Generating consistent, scalable sales activity is challenging and is often the first thing left undone when sales executives get busy. Companies need disciplined, data-centric solutions that deliver qualified prospects regularly to keep the top-end of the funnel full and executives in front of the next opportunity.

Lead Generation Solutions

  • Outbound Appointment Setting
  • LinkedIn Marketing
  • Email / Text Marketing
  • List / Search Generation

Outbound Appointment Setting

• Strategy: We begin by collaborating on your value proposition as it pertains to your prospect populations.

Content: We craft a customized conversation guide to help the agent represent your brand correctly.

Records: We assist in getting you a quality list of prospects characterized by clean and current data.

Reporting: We educate you on the daily reporting you receive so we have a collective understanding of what

   the data is telling us and how to make proper adjustments.

Outreach: We begin the calling efforts. Our agents become your staff and work full time reaching out to your

  prospects’ decision-makers, enabled with technology to allow them to work faster, smarter and better.

Calibration: We meet regularly to discuss your program and make necessary adjustments. We monitor KPIs in

  real-time and continuously improve the results with a focus on your ROI.

LinkedIn Marketing

Building a quality, active pipeline of warm leads and reaching high-value decision-makers is difficult work. Bypassing gatekeepers with a disciplined LinkedIn Strategy is a proven method to ensure your prospects see your value proposition.

• Start with a complete profile overhaul that positions you as a prospect centric problem solver and subject

  matter expert. Change your profile from a resume to a powerful marketing too

• Robust searches with five key fields: industry, size, decision-maker title, geography, and keywords.

• Customized invitations for up to 50 or 75 connection requests per day and targeted messaging within LinkedIn

  and then a four touch 14-day email drip.

• Daily Activity Tracker/Dashboard includes all connections, contact information, and key performance

  indicators.

• We assign a Success Manager to meet with you bi-weekly to review results and make adjustments.

Email Marketing

Inbound leads are at a premium in the market. The process of targeted email marketing is beneficial when deployed with data and discipline. You need to direct emails to benefit the prospect, offering sound subject matter expertise to solve particular problems. You can also use email to strategically warm other marketing efforts like cold calling and appointment setting.

Strategy: We begin by collaborating on your value proposition as it pertains to your prospect populations.

Content: We craft a customized cadence of messages to focus on what matters to your prospects. We want to ensure

  your prospects recognize that you genuinely understand their pain points and have a legitimate solution.

Records: We assist in getting you a quality list of prospects characterized by clean and current data.

Reporting: We educate you on the daily reporting you receive so we have a collective understanding of what the data

  is telling us.

Outreach: We begin the email marketing efforts on your behalf. Our agents become your staff and work full time

  reaching out to your decision-makers, enabled with technology to allow them to work faster, smarter and better.

Calibration: We meet regularly to discuss your program and make necessary adjustments. We monitor KPIs in

  real-time and continuously improve the results with all the focus on your ROI.

Text Marketing

Businesses must communicate with their customers on the platform they prefer to communicate. Text messaging is effective, but it requires strategy, timing, customized content, and the proper skill sets and technology to have a real impact. Many businesses lack the internal resources or the bandwidth to deploy an appropriate texting initiative, leading to poor results or campaigns never getting deployed.

• Strategy: We begin by collaborating on your value proposition as it pertains to your prospect populations.

Content: We craft a customized cadence of messages to focus on what matters to your prospects. We want to ensure

  your prospects recognize that you genuinely understand them and have offers and thoughts that will call them to action.

Solutions: We deploy sales & promotions, customer service, alerts & notifications, and lead generation in a

  build-to-suit approach.

Reporting: We educate you on the daily reporting you receive so we have a collective understanding of what the data is

  telling us.

Outreach: We begin the text marketing efforts on your behalf. Our agents become your staff and work full time

  reaching out to your decision-makers, enabled with technology to allow them to work faster, smarter and better.

Calibration: We meet regularly to discuss your program and make necessary adjustments. We monitor KPIs in real-time

  and continuously improve the results with all the focus on your ROI.

List Generation

Clients often leverage our outbound calling and email marketing efforts to improve prospecting efforts and increase the traffic at the top end of the sales funnel. One crucial aspect of making those efforts a success is having clean, current, reliable data, including phone numbers and email addresses. EagleONE provides a proprietary, cost-effective way to help clients fuel their marketing efforts with useful data.

  • Strategy: We begin by discussing the prospect population. We need to be very specific about the data: company size, decision-maker title, geographic region, industry verticals, and other critical data points like particular keywords.
  • Due Diligence: We begin looking at numerous sample points to generate a “first draft” of the list. We investigate the list universe assessing the volume of prospects available and the quality of the data associated with those prospects. We then pull samples for client review. 
  • Records: We assist in getting you a quality list of prospects that precisely fits your requirements. We validate this list in advance, before purchase, to ensure accuracy.
  • Pricing: We price on the volume of records required for any campaign. Because of the sheer volume we purchase each year as a marketing firm, we pass on substantial discounts when buying records.
  • Calibration: We monitor the activity while using the list. For email, we focus on bounce rates, open rates, and click-throughs. For our OB calling effort, we assess if our agents can reach the decision-makers and if the decision-makers are still in the role designated by the list. We can make adjustments to the list on a real-time basis to help maximize activity impact.

None of our solutions are for everyone, so we encourage a brief discovery call. It will focus on you, your value proposition, your target populations, and your necessary ROI. It will last 15 minutes, and we design it to gather information for an informed assessment of your situation.


We welcome the opportunity to explore this service with you. Please contact us at 513.847.0410 or info@eagle1group.com to schedule a 15-minute discovery session to discover whether our lead generation strategies are right for you.